Interestingly enough whatever advertising agencies promote, just like fake news will fail if not immediately, eventually. This is why with Superbrand Marketing International, Inc. we define branding as: the consistent delivery of the brand promise makes it the brand! Simple and without all the creative campaigns created by copywriters to delude the consumers. This is the reason many a marketing firm/ corporations innovate with new products and drop unsuccessful brands they have launched regardless of the millions spent on awareness programs.

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