Competition is all about good, better, best… based on categories. Marketing identifies demand, absorbing demand, product creation, distribution and advertising. And the key word is nothing more but profit. This is Capitalism, period. Leave morality aside other than compliance with laws of the land.

Awards is nothing more than a celebration, a culmination if not a perceived success. Rationalizing an award is to subject the glorification to investigation, fact-checking and scrutiny. It is also personal, a gift if need be or an endowment if necessary. So how does one scrutinize or rationalize its integrity?

Going forward as Superbrands… Superbrands is a program enjoined by many. Compliance with the law is the registration and certification paid for to no less the intellectual property of the land which is by the territorial and never indicative of ones superiority over the other or the word award will be called winner.

© 2024. Harry Tambuatco. All rights reserved.