Digital Marketing

Pharma accounts for nearly 90% of the broader industry’s digital ad spending… analytics would show ad spending to be most significant in big pharma’s operating expense. While these compete directly with R&D, the next biggest entry are profits. This first paragraph illustrates the how dependent advertising is.

Without further positioning this write up about big pharma, what percentage do you spend on advertising your products? Have you even considered branding over advertising, assuming you do not even bother with a narrative on your ads? Consumer preference is key but how to win them over when displayed amongst competition? And further, how to generate brand loyalty?

Decades back ads were direct messages without necessity of a narrative other than promoting specifics or information on product innovations, improvements, even amenities.

Consumers are more conscious if not more demanding with their choices. Ad messages like “buy this, buy that or worse best-buy” no longer works. A narrative as in story telling based on know-it-all expert marketers is more effective.

In case you have not adapted to digital marketing and its platforms this article is not for you.

Do you have what it takes? superbrands.ph