Gentrification is the process whereby the character of a poor urban area is changed by wealthier people moving in often displacing current inhabitants.

Are brands susceptible to this… should brands worry? Brands definitely need to innovate and improve to stay the market. While variants merely expand market reach, it does not necessarily mean the brands are safe. R&D is definitely an investment for the future.

So as marketers what should we expect?

The inability to branding will cause your demise. This is the reason brands have multiple products and variants. Developing the brand title is key to staying in any market. Many a marketer today do not respect branding espousing know-it-all attitudes only to fail.

Superbrand protects if not improve your brand awareness. Superbrands is the brand barometer either which way you perceive this to be…

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