Interestingly enough Superbrands in the Philippines has gained the popularity amongst consumers regardless of its detailed activities other than the perception Brands that carry its logo is superior. Past surveys and consumer analysis generated by ad agencies and brands have confirmed its position in the marketplace.

Internationally there is no doubt on its presence globally. Local Award-giving bodies have confirmed this as well. Thanks to the superior brands that have enrolled in the Superbrand program in the Philippines the past decade and more the concept of Superbrands as “THE” award-giving body has positioned itself as; Superbrand is the AD! Meaning to say we generate consumer preference vis-à-vis on the marketing shelf. Branding is the game of life – Many may feel otherwise but the reality of the strategy is simply the consequence of its delivery.

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