Awarded Superbrands in the Philippines is perceived by Filipino businessmen to contain the more successful brands competing in our marketplace. This prestigious award is displayed in most product packaging, advertised in below the line events and billboards and through the independent award events. Strategic advertising and tactical public relations programs launched by the independent brands add to the popularity of the Awarded Superbrands Philippines promoted by professional marketing strategies.
Simply put, Superbrands Marketing International, Inc. or SMI stage biennial formal tribute award events to honor our participants. Our high quality publications composed of the independent brands submit their individual stories of success, their histories, innovative products, as well as new product launches over the years and their message or what we call “Superbranding!”
SMI honors the more successful brands who participate in our programs and publication to define their testaments of their individual successes.
The SMI Superbrand award seal is available in gold, silver and red to compliment the color management of brand packaging. In lieu of promoting who is good, better or best, is not our concern other than to audit consumer preference generated over years of quality and excellence maintained and sustained by Superbrand Philippine brands.
SMI Award Events and Publications over the decade have proved successful generating aspiring brands to participate in spite of prohibitive participation fees.
SMI promotes the inter-relationships between the brands for the singular purpose of inter-activity be it for distribution strategies, professional marketing consults, new trends through our annual Superbrand Academy discussing the relevant issues the world over. Some of the topics tackled were; sustainable energy, IT, renewable energy and climate change. The annual Academy also tackled traditional advertising and marketing strategies vis a vis the new normal as in social media, to challenge and audit ad activity and effectivity with the objective to generate consumer preference on the market shelves.
Philippine Superbrands are successful!