operated by Superbrand Marketing International, Inc.
Awarded Superbrands in the Philippines is perceived by Filipino businessmen to contain the more successful brands competing in our marketplace. This prestigious award is displayed in most product packaging, advertised in below the line events and billboards and through the independent award events. Strategic advertising and tactical public relations programs launched by the independent brands add to the popularity of the Awarded Superbrands Philippines promoted by professional marketing strategies.
Simply put, Superbrands Marketing International, Inc. or SMI stage biennial formal tribute award events to honor our participants. Our high quality publications composed of the independent brands submit their individual stories of success, their histories, innovative products, as well as new product launches over the years and their message or what we call “Superbranding!”
SMI honors the more successful brands who participate in our programs and publication to define their testaments of their individual successes.
The SMI Superbrand award seal is available in gold, silver and red to compliment the color management of brand packaging. In lieu of promoting who is good, better or best, is not our concern other than to audit consumer preference generated over years of quality and excellence maintained and sustained by Superbrand Philippine brands.
SMI Award Events and Publications over the decade have proved successful generating aspiring brands to participate in spite of prohibitive participation fees.
SMI promotes the inter-relationships between the brands for the singular purpose of inter-activity be it for distribution strategies, professional marketing consults, new trends through our annual Superbrand Academy discussing the relevant issues the world over. Some of the topics tackled were; sustainable energy, IT, renewable energy and climate change. The annual Academy also tackled traditional advertising and marketing strategies vis a vis the new normal as in social media, to challenge and audit ad activity and effectivity with the objective to generate consumer preference on the market shelves.
Philippine Superbrands are successful!
SUPERBRANDS PHILIPPINES VOLUMES
Philippines Volume 12
SUPERBRAND MARKETING INTERNATIONAL, INC. (SMI) | SMI qualifies and quantifies eligible brands to enter the great realm of marketing success through the Philippine Superbrands Program.
“Awarded Superbrand Philippine” brand participants have the opportunity to associate their brand with the more successful brands perceived in the marketplace with quality and excellence.
SMI will never dictate and measure the successes of independent brands as to good, better or best. Branding is not about the contest some may think it to be.
SMI describes branding in this short sentence; “branding is the consistent delivery of the brand promise making it, the brand.”
Since 2015, our organization has successfully introduced and sustained renewing participation of brands in the Philippines.
Awarded Superbrands Philippines serves as a unique marketing strategy enticing brand participation into our program generating consumer education.
FOR PARTICIPATING BRANDS IN AWARDED SUPERBRAND PHILIPPINES PROGRAM:
AWARDED SUPERBRAND PHILIPPINES
Authorization to use the Awarded Superbrand Philippines Seal in ALL advertising, merchandizing, product packaging, office industry communications, web sites, signage, billboards, and more.
SUPERBRANDS VOLUME PUBLICATION WITH CUSTOMIZED COVER
The SMI Biennial publication offers individual and personalized cover pages per brand. These books are best utilized for future partnerships, customer client relations, even bank assessments, product positioning in any and all forms, and more…
The Unique Annual Philippine Superbrands Academy is a branding seminar staged to assist brands on the current trends and practices in the marketplace. Superbrands Academy speakers are invited to provide insights to current trends and practices which originate from the academe, professionals, and government services such as the DTI, the Intellectual Property Philippines, and Chambers of Commerce. Integrated workshops were formulated to simulate brand strategies in use for assessment. Open workshops are encouraged to provide short, medium to long term solutions for participating brands getting the most out of the resource speakers and industry leaders.
THE SUPERBRANDS GALA AWARD TRIBUTE EVENT
SMI stages to celebrate the launch of the biennial Philippine Superbrand publication and to pay tribute to the successful brands leading in the marketplace.
The Awards are presented to senior executives, CEO’s, brand managers, Marketing Directors and other top marketing and PR executives.
Awarded Superbrands Philippines coordinates with major broadsheets, all Philippine media platforms, television and radio.
AWARDED SUPERBRANDS PHILIPPINES GUIDELINES
Assessing, analyzing market conditions and competing brands.
Philippine brands ability to stay the market
Brands ability to weather crisis and disasters
Ability to adapt to the new normal
The consistent delivery of the brand promise
Market perception of quality
Ability to price products Awarded Superbrand Philippines to a premium
Again, consumer preference
Overall Market Acceptance
Unique selling position
Product availability and distribution
The consumer satisfaction
HOW TO BE PART OF AWARDED SUPERBRAND PHILIPPINES
• Upon inquiry, brands need a formal invite for participation