Page 5 - OPA 2014

Outstanding Professional Award 2014

nderstanding the “Outstanding” projects of SMI, be it
for professionals, dignitaries and politicians is about
FOREWORD Uunderstanding the concept of branding outside the

traditional perceptions between good, better and best. It is not
about being number 1 nor is it about the amounts of monies
accumulated. Simply put; branding is the consistent delivery of
the brand promise generating integrity making it the brand.

Outstanding is how we at SMI brand the Professionals
who have been nominated into this publication. While there
are no doubts the achievements of each professional stand
out on their own, the nominations remain uncontested for the

awards bestowed. The brand promises promoted by each of
the nominees are of a firm resolve and remain without fatigue
towards its delivery generating the integrity each and every
participant enjoy.

Our Outstanding Professionals in the Philippines are a
clear manifestation of the strong character built and the proper
moral grounds being captains of industry that exemplify
what it takes to be the professional. The successes featured
over decades are not necessarily about the financial gains
accumulated or the high offices managed but to the brand they

have lived by. This criterion is singularly the exception to the
rule for “Outstanding” to have managed their lives with dignity
and the integrity inherent of their promises promoted.

We congratulate the “Outstanding Professionals” for 2014
that are celebrated in this publication. This book becomes the
testament of their achievements towards civil society with their
contributions to have made.

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