Page 5 - OCA 2013

Outstanding Congressman Award 2013

FOREWORD he bar for public service is raised most especially when
devastation is imminent. Measurements are reassessed
Tout of dire need and a blame game ensues. It is just as
unfortunate for leaders to be left wanting, as evidenced by
losses sustained. Our leaders are human, too, and they also
incur losses though limited to available resources. Strategic
management and logistical support are the only options left
other than a physical presence that may be required of them
to uplift the spirit of the people faced with adversity. During
these trying times there is a need to celebrate our leaders
who earned a mandate and are duty-bound to act as a beacon
that guides their constituents. It doesn’t take tragedy to bring
out the best from our leaders. It only takes sensitivity and an
understanding of what their constituents need.

Branding is the consistent delivery of the brand promise,
which then generates integrity. In doing this, one becomes
the brand.

It is not about good, better or best. Branding is not about
measuring popularity or even fabricating public perception. It
is all about a genuine appreciation of the facts and truths in
order to be able to deliver public service consistently. Only
through legislation can our district and party list representatives
deliver this with sustainability. Kudos to the 2013 “Outstanding
Congressmen and Congresswomen” who have earned the right
to stand center stage in the name of nation building.

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