Page 5 - OPA 2013

Outstanding Professional Award 2013

nderstanding the “Outstanding” projects of SMI, be it
for professionals, dignitaries and politicians is about
FOREWORD U understanding the concept of branding outside the
traditional perceptions between good, better and best. It is not
about being number 1 nor is it about the amounts of monies
accumulated. Simply put; branding is the consistent delivery of
the brand promise generating integrity making it the brand.

Outstanding is how we at SMI brand the Professionals
who have been nominated into this publication. While there
are no doubts the achievements of each professional stand
out on their own, the nominations remain uncontested for the
awards bestowed. The brand promises promoted by each of
the nominees are of a firm resolve and remain without fatigue
towards its delivery generating the integrity each and every
participant enjoy.

Our Outstanding Professionals in the Philippines are a clear
manifestation of the strong character built and the proper moral
grounds being captains of industry that exemplify what it takes
to be the professional. The successes featured over decades are
not necessarily about the financial gains accumulated or the high
offices managed but to the brand they have live by. This criterion
is singularly the exception to the rule for “Outstanding” to have
managed their lives with dignity and the integrity inherent of
their promises promoted.

We congratulate the “Outstanding Professionals” for 2013
that are celebrated in this publication. This book becomes the
testament of their achievements towards civil society with
their contributions.

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