Page 9 - OPA 2013

Outstanding Professional Award 2013 Outstanding Professional Award 2013 Outstanding Professional Award 2013
Ricky Alegre

Print Broadcast Advocate While almost half of the Filipino consumers, regardless of age, The readers and listeners will be supplied a steady stream of reports as Volunteers will be deployed to expand the reach of the coverage and
gender, location and social class, have already turned to the internet to the BusinessMirror, Pilipino Mirror and dwIZ have instructed all reporters all of them will have proper identification.
access media and entertainment — traditional print media still continue and correspondents to provide up-to-the-minute leads to the desk and
to be a popular platform for the general public. news anchors, with additional telephone lines to be made available. Langit and Alegre said those covering the polls should look into possible
violations of the Omnibus Election Code (OEC) and the rules and regulations
In fact, the most recent study conducted by media research firm Langit and Alegre said the safety of reporters and correspondents is their being implemented by the Commission on Elections (Comelec).
Synovate revealed that newspapers remain a firm favorite in 2011, with principal concern and it is mandatory for all those covering the elections
30 percent of the population reading one or more local language or to stay out of violent confrontations and be on the safe side always.
English titles, while close to 22 percent read magazines. The country
has an estimated population of 95 million.
In synch with today’s digital age, the UPMG launched its new thrust
“Print Connects” during the induction of its new set of officers at the
Manila Hotel on January 24, 2012.

“The choice of the theme was arrived at because we wanted to tell our
readers that we continue to stay connected,” Alegre said. Now composed
of 37 member-publication groups with over 200 titles, UPMG sees a
growth in its membership.
It will also organize this year the 3rd Tinta Awards that will recognize
excellence and creativity in the execution of print ads.
The BusinessMirror, Aliw Broadcasting Corp. and Pilipino Mirror
have come up with a comprehensive plan for the coverage of the May
13, 2013 midterm elections, assuring readers, listeners and those who
follow the two newspapers online of up-to-the-minute reports on the
conduct of the polls.
Ricky Alegre, BusinessMirror vice president for corporate affairs,
and dwIZ’s Rey Langit presented the poll preparations at a meeting
on Thursday at the dwIZ conference room at CityState Tower, Pasig
Mr. Frederick Monsod Alegre, also known as Ricky Alegre, is City, and explained that this year’s coverage will give the electorate the
currently the EVP-COO of the latest developments in all areas covered by dwIZ, including its regional

Philippines Graphic Publications Incorporated and Vice President stations. The radio station is run by Aliw Broadcasting Corp.
Corporate Affairs of Business Mirror. Mr. Alegre was inducted by The coverage, dubbed “Bantay Halalan 2013,” Langit said, will start
President Noynoy Aquino as the PR & Information Officer of the at 7 a.m. of May 13 and last until the last poll precinct closes at 7 p.m.

ADBOARD of the Philippines. He also sits in the Executive It will be largely aimed at providing voters breaking news on the
Committee of this year’s AD Congress race to the Senate and significant local electoral contests, with reports

to be held in Cam Sur this November as Co-Chairman of the Special limited to one minute for a broader coverage of the elections from all
Events Committee. He is also corners of the Philippines.

the Corporate Secretary of the United Print Media Group (UPMG),
the umbrella organization of

leading publications in the country. He was the President of the
Philippine Marketing Association (PMA) in 2007. A lifetime member
of the National Press Club (NPC) and a Director of the Kapisanan ng
mga Brodkaster ng Pilipinas (KBP) Metro Manila chapter. He has been
involved in media and the marketing field for the past 25 years.

Technological advancement is changing the way Filipinos receive
information today. The emergence of internet empowers the general
public to access their news and information at a faster pace. Nevertheless,
the print industry remains relevant and powerful as it continues to
become an indispensable source of content for everybody — both in
real and cyber worlds.

“Print has always had an edge when it comes to content. It is able to
expound on issues because our format gives more space to tackle news
and issues,” Ricky Alegre, BusinessMirror’s vice president for corporate
affairs and president of the United Print Media Group (UPMG), said.
He also said that the print has become a source for telecommunication
companies and the internet when it comes to news and information.

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