Page 5 - MOMA 2014

Most Outstanding Mayor Award 2014

randing is all about a product whose deliverables need to be consistent
to make a brand. There is no room for excuses and failure is not an
FOREWORD Boption. Addressing inevitable issues head-on is a matter of strategy
and the only option with strategic management that is forthright. Only with
consistency can integrity be developed.

There is a dire need to generate an awareness for the brands that are
established over years of service for our country. While there are multiple
award-giving bodies in the Philippines, there stands a dearth for the global
brand arbiter to identify and celebrate our dignitaries.

Enter SMI.
Superbrands Marketing International Inc. is a multinational that
qualifies eligible BRANDS to enter into the realm of marketing success. We
are the ONLY international Award-giving body on Marketing/Branding
in the Philippines, known as the global brand arbiter. A Superbrand pays
tribute to the strongest brands in the country. Over the past eighteen years, our
organization has produced high quality publications that serve and promote
over 14,000 of the greatest brands in 88 countries worldwide. Internationally,
our “coffee table” books have proved successful and are highly respected.
Superbrands have built a significant audience and recognition for the brands
it features through extensive distribution in both local and international
markets as well as our numerous public relations programs.

A Mayor
Is the chief executive officer for local governments be it a city and or
municipality. The mandate a Mayor receives immediately identifies his
“outstanding “status that cannot be contested. He or she enjoys the trust and
confidence of the population that make up their constituents.

An Outstanding Mayor
Is bestowed to deserving Mayors whose projects are noteworthy for
the improvement of his city. Their active participation with civil society and
leadership qualities become a template for their successors. He/she becomes
the role model for the local governments’ administration and effective
management for services for the people.

Most Outstanding Mayor
This Very Important Person or VIP, whose actions and opinions
strongly influence the course of events, is part and parcel of the character of
a leader, a nation builder, a statesman and A Most Outstanding Mayor. This
government chief executive becomes the brand necessary for the city to strive
to be the best amongst the best charting innovations for services delivered
and aspirations for its citizens to follow.

This is the objective of this award and the effort to cite them, their
achievements and their information to promote their cities, their successes
and contributions that painstakingly piece together what we collectively enjoy
in our country today. These awards and citations have a singular purpose—to
educate and inform the publication’s readers.

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